Free GEO Tool: How to Measure Your AI Visibility

Your AI Visibility Score measures how well AI search engines understand, trust, and cite your brand. Livingstone Solutions' free assessment tool searches your brand across ChatGPT, Perplexity, and Gemini, then quantifies how visible you are in AI-generated answers — giving you a concrete starting point for Generative Engine Optimization.

This guide walks through how to run your first assessment, what the scores mean, and what to do with the results.

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What the Tool Measures

The free AI Visibility Assessment evaluates your brand across three dimensions:

1. AI Visibility Score (0-100)

Your overall score reflects how frequently and accurately AI engines reference your brand. This is calculated from:

• Entity recognition — Does the AI know your brand exists?
• Content extraction — Can the AI cite specific information from your website?
• Sentiment quality — How does the AI describe your brand? (Trusted? Recommended? Or just listed?)
• Consistency — Do ChatGPT, Perplexity, and Gemini give similar answers about you?

2. Engine-Level Scores

Each AI engine handles search differently. Your assessment provides separate scores for:

• Perplexity — Tends to cite the most sources, often with direct links
• ChatGPT — Uses training data plus live browsing, tends to recommend established brands
• Gemini — Google's AI, which has deep access to Google's index

These per-engine scores help you identify where you're strong and where you have gaps.

3. Mentions Tracking

The tool identifies specific instances where AI engines mention your brand, including:

• Direct brand mentions by name
• Citations with links to your website
• Indirect references to your products or services
• Competitor mentions in the same context

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How to Run Your First Assessment

Step 1: Sign Up (Free)

Go to geoagency.thelivingstonefoundation.com/get-started and create a free account. No credit card required.

Step 2: Enter Your Brand Information

Provide:

• Your website URL — The primary domain for your business
• Your brand name — Exactly as it should appear (spelling matters for entity resolution)
• Your primary keywords — The topics you want to be cited for in AI answers

Step 3: Run the Assessment

The tool will query AI engines with relevant questions about your industry and keywords, then analyze the responses to determine how your brand appears.

Step 4: Review Your Dashboard

Your results include:

• Overall AI Visibility Score — Your headline number (0-100)
• Per-engine breakdown — How you score on each AI platform
• Mention details — Specific instances of AI citations
• Improvement recommendations — Actionable steps to increase visibility

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Interpreting Your Score

Score Range	Rating	What It Means
80-100	Excellent	AI engines consistently cite you as a trusted authority. Focus on maintaining and expanding.
60-79	Good	You're visible but not dominant. Address entity consistency gaps and content depth.
40-59	Moderate	AI engines know you exist but don't consistently cite you. Fix technical foundations.
20-39	Low	Significant visibility gaps. Prioritize crawlability, schema markup, and entity signals.
0-19	Critical	AI engines don't reliably recognize your brand. Start with basic technical GEO.

Common Score Patterns

High on Perplexity, low on ChatGPT: Your content is well-structured and linkable, but you lack the broader entity signals that ChatGPT uses. Focus on building third-party mentions and directory presence.

High on ChatGPT, low on Perplexity: Your brand has strong general recognition, but your content may lack the specific, answer-first formatting that Perplexity prefers. Restructure content to lead with direct answers.

Low across all engines: Start with the technical foundation — ensure AI crawlers can access your site, implement schema markup, and create answer-first content for your core topics.

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What to Do After Your Assessment

Immediate Actions (Week 1)

1. Fix crawlability — Check that your robots.txt allows GPTBot, PerplexityBot, ChatGPT-User, and other AI crawlers
2. Add schema markup — Implement Organization/ProfessionalService JSON-LD schema with sameAs links to your social profiles
3. Verify brand consistency — Ensure your brand name is spelled identically across your website, social profiles, and directory listings

Short-Term (Month 1)

4. Restructure key pages — Add answer-first formatting to your homepage and top service pages. Start each section with a direct answer statement.
5. Create an FAQ section — Add a visible FAQ to your homepage with FAQPage schema markup that matches the visible text exactly
6. Identify content gaps — Compare what AI engines say about your industry to what your content covers. Write content for the gaps.

Medium-Term (Months 2-3)

7. Publish original research — Create data-backed content that other sources will reference
8. Build entity signals — Create or verify your Google Business Profile, LinkedIn company page, and industry directory listings
9. Add author attribution — Ensure all blog posts have named authors with relevant expertise

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Free vs. Pro vs. Elite

The free tier gives you a solid starting point. Here's how the tiers compare:

Feature	Free	Pro ($79/mo)	Elite ($249/mo)
AI searches per week	2	Unlimited	Unlimited
AI Visibility Score	✅	✅	✅
Engine-level scores	✅	✅	✅
Competitor analysis	❌	✅	✅
Content optimization recs	❌	✅	✅
API access	❌	❌	✅
White-label reports	❌	❌	✅

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Bottom Line

Measuring your AI visibility is the first step to improving it. Most businesses have never checked how AI engines perceive their brand — which means most businesses are competing blind.

Your free AI Visibility Assessment gives you concrete data on where you stand across ChatGPT, Perplexity, and Gemini, and a clear roadmap for improvement.

Start your free assessment at geoagency.thelivingstonefoundation.com/get-started. No credit card required.